Top Renewable Energy Certification Program Launches Program to Place Green-e Logo on National Consumer Products
"Made With Renewable Energy" to Appear on Product Packaging
November 3, 2003
CHICAGO, IL: At the 8th National Green Power Marketing Conference, Green-e Energy of the Center for Resource Solutions (CRS) announced its launch of a groundbreaking new initiative to place the Green-e logo on packages of consumer products manufactured by companies purchasing certified renewable energy.
With 10,000 businesses and 110,000 households using Green-e certified renewable energy, the Green-e logo has become the leading symbol for certified renewable energy. "Consumers are accustomed to seeing the recycling logo on product packaging," said Gabe Petlin, Green-e Program Manager for CRS. "Now, when you see the Green-e logo on a product you'll know that a significant portion of the energy required to produce that product came from or was offset by high-quality renewable energy."
From beer and yogurt, to fabrics, coffees and teas, several companies selling consumer products purchase significant amounts of certified renewable energy for their headquarters and factories. Many businesses have already applied for authorized use of the Green-e logo, including White Wave (Silk brand soy milk products), Interface Fabrics Group, Choice Organic Teas, and Lundberg Family Farms (rice).
"In response to the growing demand for use of the Green-e logo by companies and institutions, we've launched the 'Made With Renewable Energy' labeling program," said Kėri Bolding, CRS Communications Director. "We invite companies to take advantage of public relations and branding opportunities that emerge from communicating their purchase of renewable energy."
Certified renewable energy is now available to every household and business, and increasing numbers of high-quality options are offered as new suppliers regularly enter the growing "green power" market. Businesses are becoming the largest share of that market, as numbers of diverse companies purchase renewable energy to lessen their impact on the environment and uphold stated environment missions. Through the promotion of renewable energy purchases, these companies are realizing the public relations opportunities to communicate a compelling message on company environmental stewardship. "By placing the Green-e logo on product packaging, businesses show their customers that they are taking action to protect the environment through the purchase of certified renewable energy," added Mr. Petlin. Businesses interested in purchasing renewable energy and using the Green-e logo should contact CRS directly at 415-561-2100.
About Center for Resource Solutions and the Green-e Program
Green-e is a Program administered by The Center for Resource Solutions (CRS). CRS makes it easier for families and businesses to understand and use renewable energy. CRS sponsors national and international programs that support the increased supply and use of renewable energy resources such as wind, solar, biomass, geothermal and low-impact hydroelectric power. Green-e Energy is the nation's leading voluntary certification and verification program that sets standards for renewable electricity-based products in three markets for renewable energy: restructured, regulated, and tradable renewable certificates (TRCs). Green-e currently certifies 57 products offered by 95 marketers. To learn more about CRS visit www.resource-solutions.org. To learn more about Green-e visit www.green-e.org, or call (888) 63GREEN.
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