Green-e Certifies First Canadian "Green Tag" Product
for sale in the U.S.
January 29, 2004
SAN FRANCISCO, CA -- The Center for Resource Solutions (CRS) now certifies a Canadian renewable energy option marketed in the US. Vision Quest Windelectric recently became the first Canadian provider to sell Green-e certified tradable renewable certificates (TRCs) in the US. Now consumers in the US can choose Canadian TRCs with the Green-e Logo's independent assurance that their purchase supports generation from high quality, newly developed renewable energy plants.
TRCs, also known as "green tags," are created when renewable energy is substituted for traditional power. TRCs represent the environmental benefits of renewable energy generation in the form of a marketable commodity that both businesses and individuals can use to offset harmful air emissions from coal and gas-fired generation and help reduce dependence on fossil fuels to produce electricity.
Vision Quest, Canada's largest producer of wind energy, owns and operates wind farms and turbines throughout Canada, and sells both renewable electricity and TRC products. Through their Green-e certified Green Energy® Tags, businesses and individuals in the US can purchase Canadian renewable energy certificates with the assurance that an independent third party verifies the source, quality and amount of correlating wind power.
"Green-e certification of a Canadian-based green power option builds consumer confidence in high quality, international renewable options," said Gabe Petlin, Green-e Program Manager. "When they see the Green-e logo, consumers of Green Energy® Tags in the US can be confident they are receiving the environmental benefits of green power as well as helping to grow the supply of clean renewable energy in North America."
CRS' Green-e Program is the leading renewable energy certification and verification program in the US. Green-e sets standards for renewable electricity-based products in three markets: restructured, regulated and TRCs. Green-e currently certifies 60 products sold by 98 marketers and utilities. To earn Green-e certification, TRCs must originate from 100% newly built renewable facilities that generate energy from the sun, the wind, the heat of the Earth, low-impact hydropower, biogas, or biofuels.
Certified TRC providers also agree to abide by the Green-e Code of Conduct, and to submit marketing materials to CRS to meet Green-e disclosure and truth-in-advertising requirements. Vision Quest Windelectric will undergo an annual verification audit to document that the company purchased or generated enough quantity and type of renewable certificates to meet customer demand and marketing claims. Green Energy® Tags are also GreenLeaf™ certified through TerraChoice Environmental Service. Consumers in Canada can also have confidence that Green Energy® Tags meet stringent Canadian environmental protection standards and purchases are verified by a local independent third party.
"More and more customers are purchasing renewable energy and Green Energy® tags provide them with more options to do so," said Jason Edworthy, Managing Director Vision Quest. "US customers can purchase Green Energy® tags and be assured they are having a positive impact on our shared environment."
More About Center for Resource Solutions
Green-e is a program of the Center for Resource Solutions (CRS), a national nonprofit organization that makes it easier for people and organizations to use renewable energy. CRS designs and operates national and international programs that support the increased supply and use of renewable energy resources such as wind, solar, biomass, geothermal and low-impact hydroelectric power. To learn more about CRS, visit: www.resource-solutions.org.
More About Vision Quest
Vision Quest Windelectric is a division of TransAlta, and is Canada's largest producer of wind energy. Vision Quest is active in Alberta as a generator, holds electricity retailer licenses in Ontario, and has interests in wind power projects in a number of other provinces. Vision Quest sells Green Energy® Electricity and Green Energy® Tags which are green power products from pure wind energy. Green Energy® Tags are available to customers across Canada and the US. For more information, see www.greenenergy.com.
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