A New Look for the Green-e® Certification Program
Since 1997, the Green-e® certification program has helped define and uphold the standard for credible renewable energy in voluntary markets.
As we approach this exciting milestone—30 years of Green-e® certification—we’re introducing a refreshed logo that reflects both where we’ve been and where this vibrant market is going.
Evolving with the Market
When the Green-e® certification program was established, the voluntary renewable energy market was still in its early stages. Since then, the landscape has transformed significantly. What began as a niche effort has grown into a global movement, with companies, institutions, and individuals increasingly turning to voluntary action to meet ambitious climate and sustainability goals.
Throughout this evolution, the Green-e® certification program has adapted alongside the market—expanding its scope, strengthening its standards, and continuing to provide the trusted verification that participants rely on.
Today, as demand for credible clean energy solutions continues to accelerate, the role of the voluntary market is more important than ever.
Why a New Logo?
Our updated logo is a reflection of this progress.
It represents a modern, streamlined identity that aligns with today’s dynamic renewable energy landscape while maintaining the recognition and trust that Green-e® certification has built over the past 30 years. The new design emphasizes clarity, adaptability, and, with the embedded leaf shape, an acknowledgement that environmental sustainability is the true heart of what we do.
At the same time, the values behind the Green-e® certification program remain unchanged: transparency, credibility, and leadership in advancing renewable energy.
Looking Ahead
As we celebrate 30 years of Green-e® certification, we’re also looking ahead to the next chapter.
The voluntary renewable energy market continues to play a critical role in driving new clean energy development, supporting decarbonization goals, and enabling organizations to take meaningful climate action. The Green-e® certification program will continue to evolve to meet these needs—ensuring that the market remains credible, effective, and impactful.
This new logo marks an important step in that journey.