Mission

The mission of the Green-e program and its governing body, the Green-e Governance Board, is to:

• Bolster customer confidence in the reliability of retail electricity products reflecting renewable energy generation.


• Expand the retail market for electricity products incorporating renewable energy, including expanding the demand for new renewable energy generation.


• Provide customers clear information about retail "green" electricity products to enable them to make informed purchasing decisions.


• Encourage the deployment of electricity products that minimize air pollution and reduce greenhouse gas emissions.